BRAND CONSULTANT EXPERIENCE (2010 - Present) – New York, NY
Develop and lead brand voice, messaging, and creative across industries from independent brands to global corporations, partnering directly with clients or in collaboration with agencies. Engagements span from short-term campaign work to multi-year strategic partnerships, including creative leadership roles.
SELECTED ENGAGEMENTS:
Omnicom Production: Aveeno, Hilton, Neutrogena, OGX, Tylenol – Senior Copywriter (2025–present)
SpaLife Beauty – Brand Voice Lead, brand refresh and seasonal campaigns (2024–2025)
Koolaburra by UGG – Brand Voice Lead, rebranding and seasonal campaigns (2021–2023)
No7 Beauty Company – Lead Copywriter, campaigns and e-commerce (2019–2023)
NARS Cosmetics and Shiseido – Lead Copywriter, campaigns and e-commerce (2013–2017)
Publicis: Garnier, Matrix – Associate Creative Director, brand campaigns (2016)
Point One Percent: Erno Laszlo – Associate Creative Director, global rebranding and campaigns (2015)
Geometry Global: COVERGIRL, Pantene – Associate Creative Director, digital campaigns (2014)
Lancôme – Copy Director, campaigns and e-commerce (2011–2013)
PriceWaterhouseCoopers – Copy Director, small business startup (2010–2012)
Additional clients:
Biophile | Bobbi Brown Cosmetics | Calvin Klein | Clé de Peau Beauté | Clean Beauty Collective | Condé Nast Media Group | Equinox Fitness | Jarden | Jizo & Chibi Jewelry | Joah Beauty | Museum of the City of New York | New Balance | Shankara | Sol de Janeiro | Talbots | Theory | Ulta Beauty | Warburg Pincus | Wenner Media
Additional agency work:
Air Paris NY: Elizabeth Arden | beauty@gotham: Essie, Maybelline New York | Charley: Bobbi Brown, Comcast | Toth Brand Imaging: Naturalizer | Tribal Worldwide: Advil, Centrum | VaynerMedia: Mountain Dew, Pure Leaf Tea, Quaker Oats, Ruby Tuesday, Under Armour
FULL-TIME CORPORATE EXPERIENCE (2002 - 2010) – Boston, MA and New York, NY
CONDÉ NAST DIGITAL CREATIVE SERVICES: Developed digital marketing programs and creative proposals for high-profile brands across fashion, beauty, food, and travel. Acted as digital liaison for W magazine.
POLO RALPH LAUREN CORPORATION GLOBAL MARKETING: Led creative process and launch of global educational materials and established copy voice and tone. Collaborated with executives and designers while managing copy team.
TALBOTS INC. MARKETING: Created nationwide marketing initiatives for seasonal store windows, catalogs and signage. Presented concepts to executives, prepared customer communications on behalf of the CEO and managed copy staff.
KATE SPADE/LIZ CLAIBORNE INC. CORPORATE COMMUNICATIONS: Launched and managed company intranet and created daily content. Wrote company newsletter. Crafted e-commerce and PR copy for the company’s portfolio of brands.
EDUCATION Arizona State University – Tempe, Arizona
Bachelor of Science in Marketing and Advertising | Minor in Philosophy
Activities and Societies: The State Press, Resident Assistant, Residence Hall Association